Apple has issued a rare apology – admitting that it “missed the mark” with a new commercial that showed beloved cultural symbols like a guitar and piano being slowly crushed into the shape of an iPad ...

NEW YORK (AP) — A newly released ad promoting Apple’s new iPad Pro has struck quite a nerve online. The ad, which was released by the tech giant Tuesday, shows a hydraulic press crushing just about ...

When introducing the new M4 iPad Pro models, Apple showed a video of a hydraulic press crushing all manner of creative tools, including musical instruments, electronic equipment, arcade games, paint ...

Apple apologized Thursday for it’s viral “Crush” iPad Pro ad after it was ridiculed for being anti-art and representative of big tech’s “destruction of the human experience” (per Hugh Grant). In a ...

Apple can generally be relied on for clever, well-produced ads, but it missed the mark with its latest, which depicts a tower of creative tools and analog items literally crushed into the form of the ...

In this image taken from a video advertisement, a hydraulic press crushes an array of creative instruments .The newly-released ad promoting Apple's new iPad Pro has struck quite a nerve online. (Apple ...