Forbes contributors publish independent expert analyses and insights. Kiri Masters covers trends in retail media and marketplaces. Back in 2021, Amazon paid $11 billion to broadcast Thursday Night ...

Gartner’s fourth annual Magic Quadrant for buy-side ad tech in a nutshell: Keep your eye on Amazon. Amazon is ascending into the stratosphere, where it’s now rubbing shoulders in the “leader” category ...

Facebook (FB) launched a television ad series recently that does not showcase any product for sale or new feature on its platforms. Instead, Facebook (FB) wants TV viewers to meet an employee named ...

Every time Zac publishes a story, you’ll get an alert straight to your inbox! Enter your email By clicking “Sign up”, you agree to receive emails from Business ...

Analysts with Morgan Stanley estimate a potential AVOD offering from the tech giant could generate $4.8 billion in annual revenue by 2025 (Getty Images) “Unlimited, commercial-free, instant streaming” ...