Kraft Heinz is pausing promotion for its Super Bowl ad that shows the death of longtime Planters mascot Mr. Peanut following the helicopter crash that killed Kobe Bryant and eight others. Planters' ...

Creators are seeking more influence over the creative direction of a campaign, and also getting more into the advertising side. Some agencies are embracing this new dynamic, while others fear it.

This Super Bowl, Planters is roasting Mr. Peanut. As you may recall, previous big game commercials killed him off and showed him reborn as Baby Nut. This time around, a panel of comedians have at the ...