LEGO SMART Play is HERE. And that means that your LEGO sets are evolving into even more awesome versions of themselves. LEGO SMART Play will soon allow ...

Build first, then play in a galaxy far, far away ...

The LEGO Group has officially unveiled the first sets in its new SMART Play line, introducing a new system that adds an extra dimension to building and play with bricks, tags, and minifigures that ...

Everything you need to know to preorder the upcoming Star Wars-themed SMART Play LEGO sets, with SMART Bricks, tags, and minifigures.

Legos now come with engine sounds, laser-shooting noises, and humming lightsabers.

LEGO Star Wars sets are some of the longest-running and most popular themes for fans of the Danish brick toys, myself included. There have been LEGO versions of almost every Star Wars character and ...

The TIE Fighter set features several unique functions, starting with placing the Smart Tag in the straighter for ...

Lego is aiming to add a new dimension of fun with its interactive Smart Play system.

The Smart Brick looks very similar to a normal 2x4 Lego brick, but it contains a custom Application Specific Integrated Circuit (ASIC) chip which is smaller than one of the studs on the brick itself.

LEGO has just opened pre-orders for its brand-new Smart Play sets, marking a major evolution in how LEGO builds interact with ...

Classic Lego meets responsive play as smart bricks add sound and light — raising new questions about how imagination fits ...

LEGO SMART Play is HERE. And that means that your LEGO sets are evolving into even more awesome versions of themselves. LEGO SMART Play will soon allow your builds to interact with you as you play ...