Lululemon is partnering with the NFL and Fanatics to release apparel and accessories with the logos of all 32 teams. It's the latest push into sports for Lululemon, which offers NHL team-branded merchandise and has deals with athletes like F1 champion Lewis Hamilton and tennis player Frances Tiafoe.

Shares of Lululemon Athletica Inc. ran higher on Monday, after the company announced it is working with the National Football League on a new clothing line.