Black women can spend up to 4x more on haircare than women in other racial groups, with the average cost coming out to about 18% of their yearly income on products and upkeep alone. African Pride ...

African Pride products have been a pillar in the Black community for ages. The household brand is known for nourishing both natural and processed hair textures through their various shampoos, ...

Jazzmene Ford is the marketing and senior brand manager for African Pride. In that role she focuses on determining the trajectory of the company through long-term planning. As an innovative thinker, ...

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Natural hair mavens would all agree that finding the right hair gel was once no easy feat. With so many formulas on the market that leave you with dry, parched, and crunchy strands, utilizing hair gel ...