Intelligent AI agents that have access to online chat history, critical information and tools to run campaigns and process other actions launched Monday through a company called Make, an automation ...

Nextdoor wants local advertisers to feel more at home on its platform. On Wednesday, the company rolled out a bunch of new advertising capabilities, including campaign optimization, contextual weather ...

When Comcast released its self-serve Universal Ads platform earlier this year, it included an ads API with the goal of making CTV ads accessible to small businesses, just like search and social media ...

Are you seeking to broaden your marketing horizons and harness the vast opportunities LinkedIn has to offer? You’re in the right place! This comprehensive guide dives deep into LinkedIn advertising, ...

AI is an essential component of effective performance marketing strategies. Over the past three years, our company has launched over 500 campaigns using Google's Performance Max and Facebook ...

Programmatic advertising has been shaken up by the AI revolution. Given the transformations occurring in every industry due to the proliferation of AI-driven tools and workflows, this should come as ...

To make your marketing strategy seamless across platforms, it’s essential to craft content that aligns with each platform’s vibe. Achieving cross-platform harmony requires strategic goal-setting, ...

VIP CONTRIBUTOR Lisa Raehsler SEM Strategy Consultant at Big Click Co. Video is dominating online across PPC ads and social media channels. Unfortunately, many advertisers still repurpose social ...

In the pursuit of catalyzing profit, large video streaming companies have been radically altering their approach to growing top-line revenue and curtailing costs for some time now, be it through ...

For several years now the term “retail media” has been buzzing around both retail and media circles. Whether you’re looking for a deeper understanding of the implications and applications of retail ...