For decades, advertising specialties such as low-cost branded pens, stress balls, caps and tote bags were the workhorses of brand marketing. They were easy to order, cheap to produce and guaranteed to ...

The statement “we’re shifting away from physical merchandise to reduce our environmental footprint” is usually said with confidence. It’s treated as settled. And the logic feels sound—no factories, no ...

Marketing can be a tough environment to succeed in, especially if your business has several competitors trying to get their share of the market. Using promotional merchandise can be a useful way to ...