The Shinsegae Group’s ‘Landers Shopping Festa’ advertisement, released last month, opens with a provocative line: “We didn’t make this ad because we lacked money or ideas.” The crudely produced AI ...

Humor is hard to execute, easier to get wrong and more difficult to measure in a short-term lens. But I’d argue that fear is costing brands more than they realize.

Joy is a powerful emotion and can play a major role in who—and what—a person chooses to surround themselves with. For marketers hoping to persuade their audience to make a purchase or identify with a ...

Video ad platform XR Extreme Reach is out with its analysis of Super Bowl Ads, finding that the use of humor is up significantly, while the use of celebrities and calls to action are down versus a ...

Gwyneth Paltrow reportedly had a valid reason for taking up the role of “temporary spokesperson” at Astronomer. Her appearance in the viral ad clip came after the viral kiss cam involving the ...