Auto insurance companies are some of the largest advertisers, with top brands spending upward of $1.5 billion per year, even ...

Last month, a Microsoft Advertising automotive case study showcased a positive linear relationship between paid search clicks and automotive sales, with 99% statistical significance. What’s more, the ...

Some operators are growing concerned over slowing Automotive ad spend in 2024. However, the sector is poised for a strong rebound in 2025 as auto brands return to capitalize on AM/FM. That’s according ...

Microsoft Advertising has expanded Automotive Ads placements and rolled out the open beta to all advertisers globally, the company announced Wednesday. An example of Microsoft Advertising’s Automotive ...

Microsoft Advertising is poised to make its automotive ad unit, Automotive Ads, available to all advertisers globally, the company announced Tuesday. The rollout, which will happen during the next ...

As digital advertising capabilities continue to grow, automotive advertisers are off to the races to optimize the right marketing strategies to connect with future buyers. Whether it’s through social, ...

As automotive advertising continues to be a key driver of revenue for radio, some operators are growing concerned over slowing spend in 2024, however, the sector is poised for a strong rebound in 2025 ...

In the wake of the JLR cyberattack, the costliest in UK history, the spotlight is rightly on cybersecurity. But while cyber breaches grab headlines, another kind of attack is quietly eroding budgets ...

Google vehicle ads now provides a new ad format on Search that shows nearby cars for sale. The advertising unit, announced Friday at the National Automobile Dealers Association (NADA) Show, aims to ...

The new ad type allows dealership advertisers to expand their reach and see the same increase in conversions they might have from Image Extensions — with the ease of use that feeds provide. What are ...