German sportswear maker Adidas held back on Tuesday from raising its 2025 financial forecasts despite strong first-quarter results, saying the uncertainty around U.S. import tariffs was making it ...

Adidas warned Tuesday that steep U.S. tariffs are raising costs across its entire U.S. product range ... Trump is 'trying' to do Trump tries to change the script on the economic promises that ...

“adidas has a long history of making sustainability part of our operations, and it is an essential and central part of our strategy ... along with product recycling and end-of-life.

We’re trying to change that with a premium product that we can build on in the long ... marketing investment in the category in the coming months. Adidas plans to extend the Boost strategy to other ...

The lucrative partnership — which generated Adidas an estimated $2 billion per year — fell apart in October 2022 after nine years. Still, the end of the Yeezy product line left the company ...

The mantra was made official in March 2015, when adidas CEO Herbert Hainer launched a five-year strategy ... into a product (food). There are two ways of doing this: change the ingredients ...

adidas Originals is launching its first collection of NFT digital wearables. The 16-piece limited edition collection marks the launch of a new adidas Originals product category the brand is ...

We spoke to a man inside the machine—Arthur Hoeld, the company's senior VP of global brand strategy—about how Adidas went from ... to dramatically change our product offerings in terms of ...

and now we’re in the phase of figuring out how to make an actual massive change,” says James Carnes, VP of Brand Strategy at Adidas. How do you convince people to give up their shoes?

“And you’re also aware that the world is very volatile — and a volatile world where the biggest one is struggling is of course an advantage for someone who wants to change their model.

Adidas on Wednesday created a new product category for virtual gear in an effort to accelerate its “community-based, member-first, open metaverse strategy.” The new product category comes as ...