TV advertising is projected to grow by 3.1% in 2026, fueled by Connected TV and addressable ads in key sectors.

As part of a push promoting the burgeoning addressable TV advertising marketplace during this year's upfront pitch season, namesake trade association Go Addressable this morning announced six new ...

Tara Walpert Levy is President of Visible World, a provider of targeted television solutions. AdExchanger.com: What momentum has Visible World seen in 2009 for itself as well as its clients? TWL: ...

PRINCETON, N.J.--(BUSINESS WIRE)-- INVIDI Technologies, the pioneer in addressable advertising technology, today announced a breakthrough solution that drastically reduces the cost of delivering ...

Dish Media, a subsidiary of EchoStar Corporation, has unveiled research revealing that advertisers are missing millions of consumers by underutilising addressable TV in their media strategies. In ...

Impression tracking tells you if an ad played. Viewability helps determine whether the viewer actually saw it. The IAB’s Open Measurement SDK (OMSDK) is designed to provide a standardized way to ...

STAINES-UPON-THAMES, U.K.—Dynamic ad insertion specialist Yospace demonstrated a one-to-one addressable advertising breakthrough earlier this month at IBC2025 when the company used the new ...

DENVER, July 08, 2025 (GLOBE NEWSWIRE) -- Adswerve, a leading data, media and tech consultancy, today announced it has utilized Google's open-source Meridian marketing mix model (MMM) to identify a ...

Volkswagen has signed on to DirectTV's national addressable advertising platform. VW of America, via GroupM and MediaCom, makes it the first automotive company in the compact/mid-size class to run an ...