When I first started using Google AdWords in 2006, conversion tracking was in its infancy. There was only one type of conversion pixel code and there was no option to customize anything. Oh boy, have ...

Google AdWords recently announced plans to update its conversion tracking reporting structure to help advertisers better track and segment their campaign data. On the surface, the changes seem far ...

Google AdWords’ recent update to conversion tracking reporting boasts better customization options and more control for marketers. But what does this really mean? First, the changes point to a ...

Running lead generation campaigns on Google AdWords? Measuring success and optimizing campaigns for actual sealed-deal conversions, not just lead in-take, just got a whole lot easier. On the heels of ...

To help advertisers track performance across multiple AdWords accounts, Google announced cross-account conversion tracking and search funnel reporting. This is the first of several announcements about ...

This past week at SES San Francisco, I led a session on Advanced Channel Sequencing. This session dove into the consumer’s path to purchase and how each channel could help move a consumer along that ...

Jennifer beat me to it by posting at the SEW blog a WebmasterWorld thread named Spying on your competition (requires paid subscription). Basically, when you set up your Google AdWords conversion ...

Google announced today on its Inside AdWords blog that it will now allow AdWords users to track iOS downloads from in-app display ads, a feature that was previously only available for Android app ...

Your ad campaigns should bring you closer to new prospects and clients. But how well are you tracking their success? We explain how to improve the conversion rate of your AdWords campaigns. Your ad ...

You've likely been there: You spend hours combing through keywords, tailoring the right headline and ad text, and customizing landing pages; you finally launch your Google AdWords campaign, and after ...

Emily Williams writes that Google has made it easier to track and manage AdWords conversions by adding three tabs--Conversion, Webpages, and Code. She also provides a link to directions on how to ...

Google announced yesterday afternoon on Google+ that they have a new code snippet that will make checking the status of AdWords conversion tracking tags is faster and clearer. If you add the code ...