AppLovin (APP) is quietly building an ad behemoth that could step on Amazon's (AMZN) turf. Once primarily known as a mobile game publisher, AppLovin has transitioned into a pure-play software and ...

ICE wants to know how ad tech and location data could aid investigations. The question is: Will ad tech finally draw a line – ...

Optimizely has confirmed that a voice-phishing attack led to unauthorized access to certain internal business systems.

Terrifier outfit Cineverse has acquired advertising technology company IndiCue, accelerating its evolution into a streaming infrastructure company. It’s paying $22 million in cash with another $18 ...

We look at ad tech’s first open standard for agentic AI. How does it work, and what should advertisers be doing now? Last week, a number of ad tech industry members came together to launch the Ad ...