On Thursday, Integral Ad Science introduced a tag wrapper that automates the process of wrapping campaigns with ad server and third-party verification tags for Google Campaign Manager. The feature, in ...
Two months ago Google began testing the color of its ‘Ad’ tag in Google AdWords ads — changing it from yellow to green. What was spoken of as being just a test at the time appears to have been a ...
In what may well be an ad industry first, a U.K.-based ad-tech startup has launched a "green" ad tag for tracking and offsetting the carbon footprint of ad campaigns. Most novel of all, it utilizes a ...
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