She speaks in a low, patient whisper punctuated by a wide smile, her face inches away from the camera. Her voice is soothing and her eyes are warm. "Let me give you this shield potion," she says, ...

If you’ve spent some time on TikTok or YouTube recently, you might have stumbled across ASMR content without even knowing it. From long acrylic nails tapping away on everyday objects to slow, soft ...

I first discovered ASMR while in a strange corner of YouTube. I had just watched a 20-second video of seagulls and another 30-minute video chronicling the fertility struggles of a Florida couple named ...

I’m not sure when it was that I first became aware of the engrossing strangeness of online ASMR culture, but I know that it was 2017 when I first fell down the rabbit hole of attempting to understand ...

Logan Lambert, CC ’27, never expected to amass a following of over 150,000 subscribers when he first began making ASMR content for his YouTube channel, ASMR Nirvana. What started as an interest in ...

The soothing and nostalgic process of loading Super 8 film for ASMR enjoyment. Culture Quest is your front-row seat to ...

YouTube, as a platform, isn’t exactly known for quiet or calm. Its most popular personalities, at least in terms of subscriber counts, tend to be over-the-top loudmouths, exceedingly broad comedians ...

During Election Night, as MSNBC’s Steve Kornacki manically bopped around in front of a heat map, tens of millions of Americans clenched their fists and collectively tried not to stroke out from ...

MRE unboxing videos are very popular for those who experience ASMR. (Screenshot via YouTube) In 2009, a woman named Jennifer Allen went on a mission to discover why, sometimes, she’d experience a ...

The first episode of audio-obsessed podcast Reasonably Sound that made me stop and think was an early entry called “Whisper Quiet.” As my introduction to Autonomous Sensory Meridian Response (ASMR), ...

This Thursday morning, we're talking smartphone bans, the return of No Man's Sky and pop-culture tingles. Mmm. Our back-to-school guide continues too: This time we're talking fitness tech. The Android ...