Is Twitter’s new “Certified Products” program analogous to Facebook’s Preferred Marketing Developer directory, which has become such an important entry point for advertiser demand? Yes and no. Yes, in ...

Josh Speyer is CEO of US mobile mediation and monetization platform AerServ. As a mobile publisher/developer, integrating your app across devices and marketing platforms is crucial to monetization, ...

How easily we promise ‘integration’ to our clients and how often words like ‘synergy’ and ‘seamless coordination’ are used in our new biz pitches. For me, there is often a hollow ring to these words, ...

Marketing software and media services provider Integrate raised $5 million on Tuesday, led by Trinity Capital Investment, bringing its total raised funds to $40 million. Integrate, which started in ...

BURBANK, Calif.--(BUSINESS WIRE)--Leading ad tech service provider Tylie Ad Solutions and Peach, a global market leader in video advertising workflow and delivery, today announced a new technology ...

NEVADA CITY, Calif.—Telestream announced it has integrated Ad-ID, the industry standard for identifying ad assets across media platforms, into its Vantage media processing platform. The integration ...

Media consumption of the modern viewer looks very different than it did just a few short years ago. The COVID-19 pandemic, along with the preferences of both millennial and Gen Z cohorts, have ...

Google allows integrating Google Analytics 4 properties with AdSense accounts. The integration can enhance the accuracy of ad interaction data. Despite its advantages, you may encounter data ...