When working with a new PPC client, I help them establish goals aligned with their business objectives. Surprisingly, many lack clearly defined campaign goals beyond boosting traffic or conversions.

In business, customer drop-off is unavoidable. Just because a lead shows interest in your product or service, a number of factors can prevent them from making that all-important sale. This is where ...

She gets a funnel, he gets a funnel, you get a funnel! It may be no surprise that everybody is talking funnels these days. Sorry to burst your bubble, but the idea of a systemized process to get your ...

(Ad) No matter how appealing your product or service is, your customers often don't decide to purchase it the same way. They have different considerations, needs, and journeys. Developing a deep ...

Too many brands neglect their marketing funnels and miss sales opportunities. At SMX Next, Andrea Cruz shows how marketers can improve their funnels with actionable content. Many brands struggle to ...

We were unable to process your request. Please try again later. If you continue to have this issue please contact customerservice@slackinc.com. For those of you who don’t know, a marketing funnel is a ...

You’ve identified your target prospective customers, are consistent with your content creation, and leverage different content types to promote your product or service. Your content strategy seems ...