Brand loyalists in North America wept when Toyota discontinued the “200-Series” Land Cruiser in 2021 and didn’t announce a replacement. Yet there was a strategy behind the move—the Land Cruiser had ...
When Toyota brought the Land Cruiser nameplate back to its American lineup for the 2024 model year after a short two-model-year hiatus, the new version was quite a departure from the SUV it replaced.
Evolving an automotive icon is never easy. Their lofty heritage often makes it tough on designers to modernize their styling without losing the key elements that made them iconic in the first place.
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