With a fanbase so fierce it can send brands scrambling to swim in the Swift tide, her influence keeps them culturally relevant while supercharging their bottom lines

Taylor Swift, fresh off the announcement of her upcoming “The Life of a Showgirl” album continued her latest media onslaught by launching a countdown that ends Wednesday at 7 p.m. EDT, the same time as her appearance on boyfriend Travis Kelce’s “New Heights” podcast, suggesting a new announcement may be coming.

After Taylor Swift announced her 12th studio album, "The Life of a Showgirl," billboards popped up with a link to a new playlist curated by the singer. Here's what fans are saying about it.

Taylor Swift has announced her 12th studio album, “The Life of a Showgirl.” Swift announced the album on her website shortly after a countdown timer expired at 12:12 a.m. Tuesday. Video above: Giant friendship bracelet draped across Caesars Superdome Even in the wee hours of the morning,