Starbucks has always said that its goal is to be your “third place.” The idea is that it’s the other place you go between home and work. It’s where you go to hang out with your friends, get some work done, study for an exam, or just read a book. Of course, being a third place means being a place where people want to hang out.

Starbucks shares rose about 3% in early trading on Wednesday as the coffee chain's strong quarterly sales signaled CEO Brian Niccol's turnaround plan was bearing fruit.