"She smiled and said, 'Well done, so far. I'm so proud of you,'" he said. "That coffee wasn’t perfect, but it was the best ...

Starbucks CEO Brian Niccol tells Axios that one of the company's biggest missteps was pulling back on in-store seating — and ...

By putting their people first, Starbucks is making an investment that should pay off over time.

Starbucks CEO Brian Niccol talks with NBC News' Hallie Jackson about how the coffee company is planning to keep ...

Schultz said he did a "cartwheel in my living room" when he heard Niccol's turnaround plan for the coffee chain.

Some brands went too far in their bid to cater to takeout customers. Consumers still want great in-store experiences, even ...

Leader Brian Niccol took over as CEO in September with a plan to return the chain to its coffeehouse roots, focusing on the in-store experience.

The coffee giant doesn’t plan to raise prices at least until fall as it works to lure back once-loyal customers.

The company is giving managers more say in new product and operations tests at an early stage. It is also giving them more ...

In an AI-driven era when some big brands are ditching mid-level staff, Starbucks is trying something to revive its fortunes.

The coffee chain will deploy the OpenAI-powered tech in 35 stores before rolling it out nationwide in the fall.