Online spending is expected to surge to $23.8 billion across U.S. retailers during a 96-hour Amazon Prime Day event this week, according to an Adobe Analytics forecast released on Monday, as shoppers seek strong discounts on back-to-school gear ranging from apparel to electronics.

The first four-day-long Prime Day sale, is expected to generate as much spending as two Black Fridays, Adobe reports today, with AI tools and influencers driving growth.

Don’t let the allure of high discounts trick you into buying things you don’t need. Instead, use Amazon Prime Day as a way to refresh your favorite kitchen tools and invest in the premium brands you’ve been eyeing. You’ll thank yourself later.