Domino’s Pizza is finally releasing its own version of stuffed crust on Monday, aiming to win over the customers who are willing to spend more on the pricey pizza customization.

Domino’s was the only publicly traded pizza chain to report a same-store sales growth with Pizza Hut and Papa John’s both reporting a decline in sales. All three chains are being affected by consumers cutting back on their spending and increasingly searching for value when they do order.

Internal research showed as many as 13 million Domino’s customers ordered stuffed crust pizza from competitors each year.