Domino’s Pizza is finally releasing its own version of stuffed crust on Monday, aiming to win over the customers who are willing to spend more on the pricey pizza customization.

Internal research showed as many as 13 million Domino’s customers ordered stuffed crust pizza from competitors each year.

After a long wait, Dominos is finally adding a parmesan cheese-stuffed crust pizza to its menu in the US. The move comes as he chain seeks to attract younger customers and boost sales amid its struggle in the market.

Adding a stuffed crust to a pizza chain’s menu doesn’t seem like a big deal. But for Domino’s Pizza, it’s more than three decades in the making.

When it comes to stuffed crust pizza, a few names instantly come to mind: Pizza Hut, Papa John’s, and Little Caesars. Each of these popular chains offers cheesy goodness baked into the crust, making it feel like you’re enjoying both a Bosco stick and a pizza at the same time.

Domino's Pizza (NASDAQ:DPZ) officially announced on Monday that it will sell stuffed crust pizza to compete directly with Pizza Hut (YUM) and Papa John's International (PZZA) on the 30-year pizza sector innovation.