During a call with investors yesterday, Netflix co-CEO Ted Sarandos revealed that Netflix's Argentine show The Eternaut, which premiered in April, is "the very first GenAI final footage to appear on screen in a Netflix, Inc. original series or film.” Sarandos further explained, per a transcript of the call, saying:

Netflix has started using generative AI in its shows and films, with the first AI-generated footage featured in the Argentine series El Eternauta. Co-CEO Ted Sarandos revealed that the AI-assisted scene—a building collapse—was completed ten times faster and at a lower cost than traditional VFX.

This week, Netflix confirmed that it has used generative AI in one of its series for the first time. Co-CEO of the streamer Ted Sarandos shared the news on a company conference call yesterday, reports TechCrunch, claiming that Netflix was the platform with “the very first GenAI final footage to appear on screen.”

Netflix starts using generative AI in its productions, enhancing visual effects, speeding up workflows, and lowering costs, while expanding its use in ads.

Netflix used generative AI for a VFX scene in 'The Eternaut', saying it made the process 10x faster and more affordable without compromising the creative vision.

When Netflix debuted its video streaming service back in 2011, it seemed like it would usher in the end of the television commercial. Fast-forward 14 years, and Netflix is now working on growing its own ad network and it thinks this is the future of the business. Well, that and AI.

According to co-CEO Ted Sarandos, using GenAI on a VFX sequence meant it was completed "10 times faster than it could have been completed with traditional VFX tools and workflows"