The chain, which has over 45,000 stores worldwide, has attracted customers with cheap ice cream and bubble tea.
Mixue Group, Chinese mainland's largest fresh drinks producer by retail market share, made a strong debut on the Hong Kong ...
Two decades ago, a modest snack stall in the middle of one’s China poorest provinces saw its business take off after selling cut-price soft serve for just 15 cents (1 yuan) per cone. Today, it has ...
Mixue Group, China's largest fresh-drinks chain, has launched Hong Kong's hottest initial public offering (IPO) on the ...
Mixue Bingcheng, a budget-friendly bubble tea brand, now operates more outlets than McDonald’s or Starbucks worldwide.
ET Net News Agency, 3 March 2025] Shares of MIXUE GROUP (02097) opened at HK$262 in its first trading day, or 29.4% higher than its offer price of HK$202.5. The stock's IPO was 5 ...
It sells ice cream and sugary drinks for under $1. Its mascot looks like the love child of Frosty the Snowman and the ...
The rapid development of these companies, which mainly targeted consumers in second- and third-tier cities, also demonstrated ...
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