The name of Maria Grazia Chiuri, the creative director of Dior, was highly anticipated, but the chosen one to lead Gucci has been Demna, the man who revolutionized Balenciaga. The fashion game continues.

Gucci has announced that the Balenciaga artistic director Demna, who goes by one name, will take over the creative direction of the Italian luxury fashion house starting in July

Demna has been named Gucci's new creative director, stepping into the role after a 10-year tenure at Balenciaga.

The French luxury-goods company named Demna Gvasalia as the new artistic director of its flagship label Gucci, as the group seeks a brand turnaround amid a challenging market backdrop for luxury names.

Yesterday, on March 13, 2025, Demna Gvasalia, former creative director of Balenciaga, officially stepped into his new role at Gucci, succeeding Sabato De Sarno