Duchess of Sussex Meghan Markle announced her lifestyle brand As Ever, and included a photo with daughter Princess Lilibet on the website.

Meghan, the Duchess of Sussex, has rebranded her fledgling company to As Ever just weeks after restarting her social media life under a new handle on Instagram. Meghan teased American Riviera Orchard last year with jars of preserves.

After announcing the renaming of her lifestyle brand, Meghan Markle has been accused of trying to “snatch" the same name of a small business in NYC.

In an Instagram video posted ahead of her upcoming Netflix series, the Duchess of Sussex announced her brand’s new name and its revamped focus.

Meghan Markle announced on social media that her previously named lifestyle business 'American Riviera Orchard' is now 'As Ever.'