They were estimated as being worth nearly $1 billion less than top-ranked Texas, a school that plays in a much smaller market with eight fewer national titles.Which brings us to the doorstep of another seemingly nondescript season,

LAS VEGAS — USC coach Lincoln Riley wants to preserve the Trojans’ historic college football rivalry against Notre Dame. But he said he won’t work to do it at the expense of damaging a USC bid to qualify for the College Football Playoff.