IKEA has opened a new store in Brighton city centre at the Churchill Square Shopping Centre. The move forms part of IKEA’s strategy to expand its presence in city centres through smaller formats to improve accessibility for customers.

Ikea is to open its new store in Brighton in a move which will bring more than 150 jobs to the city. The new branch - its first in Sussex - opens on Thursday, replacing a former Debenhams unit, with about 6,700 sq m of retail space across two floors.

The campaign from Mother London is an ode to the city’s oldest resident; a love-letter to the seagulls… and their annoying habits.