Hard Knocks, Belichick and UNC
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Hudson was also allegedly in talks with another studio, EverWonder, to make a similar series about the recently-hired UNC coach
North Carolina fully expected the hiring of NFL coaching legend Bill Belichick to put a spotlight on its football program.
The Bill Belichick effect has helped ticket sales for UNC football. While the six-time Super Bowl-winning head coach has attempted to clean up the PR fallout from his disastrous interview on “CBS Sunday Morning,” the excitement over Belichick’s arrival in Chapel Hill has increased interest in the football program substantially.