It marks a shift from 2024 when more Gen Z voters leaned toward the Republicans than the Democrats for the first time ever.

Many online commentators refute that theory, suggesting the dissatisfaction among Gen Z with Trump is that he hasn't gone far ...

McDonald's, Starbucks, and other chains are rolling out new beverage menus this summer with a trend spurred on by Gen Z's ...

Gen Z can take a page from the playbook of millennial and Gen X founders at companies like Too Good to Go, Sweet Loren’s, and ...

Gen Z consumers’ rising interest in estate sales follows a broader demand among the age cohort over the last decade for ...

While 71 percent of male baby boomers said "caring" is a quality men should possess, just 43 percent of Gen Zers said the ...

It's time to adopt agile, human-centered strategies. Below are five actionable ideas to attract, engage and empower the next ...

Gen Z watched their peers get fired for dressing inappropriately for the office and now they’re anxious and even asking their ...

After a decade in the spotlight, Trisha Paytas has fallen to cancel culture a handful of times. But somehow she still remains ...

Gen Z isn't rejecting cars, they're redefining their appeal. Explore how affordability, safety, and reliability are shaping ...

New data shows Gen Z adults are increasing their alcohol consumption globally, challenging beliefs that younger generations ...

Here's what it is, why they're doing it, what it means and how to avoid committing a phone faux pas of your own.