Generally, if a manufacturer comes out with a segment-busting new model that sells like gangbusters, their rivals usually sit up and take notice. A while back the internet whipped itself into a frenzy over the ‘twenty thousand dollar’ Slate pickup truck,

Ford is famous for its Model-T, where the invention of the production line was born and mass-produced cars essentially began. The company is now saying that jump forward is coming again, only for electric vehicles.

The American automaker announced a $5 billion investment into its EV plants, a new electric vehicle platform and an affordable electric truck arriving in 2027.