News

e.l.f. Stock: Is Its Rhode Buy a Genius Move or a Risky Gamble?
When the news hit on Wednesday that e.l.f Beauty (NYSE: ELF) was spending up to $1 billion to acquire a beauty company called ...
$18 lip gloss and 'glazed donut' skin: How Rhode made its mark on the beauty world in 3 years
Hailey Bieber launched her skincare brand Rhode in 2022. Just three years later, it's been acquired by ELF Beauty for a ...
What does Elf buying Rhode mean for us in the UK? A beauty editor takes a deep dive
Mirror Head of Beauty Zoe Cripps looks at what E.l.f's acquisition of Hailey Bieber's Rhode brand means for UK fans ...
Rhode to Be Acquired by Elf Beauty for $1 Billion
Hailey Bieber ’s beauty and skin-care brand Rhode has been acquired for $1 billion by Elf Beauty, pending approvals, marking ...
Raymond James Hikes e.l.f. Beauty (ELF) Price Target, Maintains Strong Buy Rating
Raymond James analysts raised e.l.f. Beauty, Inc. (NYSE:ELF) stock price target to $130 from $105 while maintaining a ‘Strong ...
ELF, Rhode and the billion-dollar price of staying culturally fluent
ELF has made a billion dollar bet. Supplied.
e.l.f. Beauty bets big on rhode
E.l.f. Beauty (NYSE:ELF) is paying $1B for a beauty brand with $212M in sales, betting that rhode’s distribution ...
E.l.f. Beauty Goes Big on $1 Billion Rhode Acquisition. But Tariffs ‘Muddle the Near Term.’
While the deal to buy cosmetics brand Rhode is a positive, it remains to be seen how the company will navigate macro ...