Apple CEO Tim Cook today said that Apple TV+ is driven by a commitment to storytelling and artistic excellence, rather than ...

Apple CEO Tim Cook says Apple TV+ isn't about selling more iPhones, pushing back on a common assumption about the streamer’s goal.

Tim Cook and Lewis Hamilton are on top of the world. Or so it seems, as the CEO of Apple and the Formula 1 racing superstar ...

The immense spending on Apple TV+ projects like "F1" is less about selling more iPhones to the public, and more about the art ...

CEO Tim Cook has provided more detail on the company's strategy behind its Apple TV+ streaming service, noting the company is ...

In a new interview, Apple CEO Tim Cook and other execs go in-depth on why Apple TV+ exists and is just now hitting its stride.

A Catholic group is calling out Apple CEO Tim Cook and Apple TV+ in a letter demanding an apology and removal of a ...

A prominent conservative Catholic advocacy group is calling on Apple TV to take down an episode of one of its TV shows that ...

Apple Inc. (NASDAQ: AAPL) is doubling down on its entertainment business with a high-stakes movie, "F1," featuring the ...

The tech giant showcased "Liquid Glass" for iPads, Mac, and more products at its WWDC developer conference.

Tim Cook and Lewis Hamilton are on top of the ... its expansion over the past half-dozen years of making movies and TV shows. Apple is banking on Kosinski and the team behind 2022’s hit ...