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The Brad Pitt-starrer has earned almost as much as 'Superman' in a seminal win for Apple's foray into theatrical.
The hit Formula One film is zooming past $560 million globally and has made almost as much as a recent superhero blockbuster.
Apple's in-your-face marketing strategy for "F1: The Movie" has included notifications, a vibrating iPhone trailer, and a surprise Brad Pitt drop-in.