IPhone, Jony Ive and OpenAI
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The report from Bloomberg outlines why Apple has been struggling with its AI strategy. Sources claim Apple Intelligence “wasn’t even an idea” before ChatGPT was launched in late 2022, and that head of software engineering Craig Federighi was “reluctant to make large investments in AI” without a clear end goal.
OpenAI is buying the AI device startup co-founded by former Apple veteran Jony Ive, joining forces with the legendary designer to make a push into hardware. The $6.5 billion-dollar deal is the largest in OpenAI's history.