When thinking about long-term endorsements, Michael Jordan's enduring relationship with Nike is perhaps the first athlete-brand partnership to come to mind. In 1984, a then 21-year-old Jordan ...

Nike said Wednesday it has suspended its endorsement of NFL star Deshaun Watson. Apple's Beats by Dre brand terminated its deal with Watson as well. The National Football League quarterback has ...

Nike (NYSE: NKE) and Tiger Woods have officially parted ways following a 27-year journey together. This news has sent ripples through the athletic apparel, footwear, and broader retail industries ...

Nike needs a win, and it’s giving Caitlin Clark over $20 million to deliver one Some Nike athletes’ careers are ‘winding down,’ one expert said, and the company is looking to make a big ...

His $100 million contract extension in 2000 was at the time the biggest endorsement deal ever for an athlete. Nike named a building after Woods at the company’s headquarters in Beaverton.

1. Nike isn't happy about its NFL endorsers wearing custom sneakers that cover up their branding. A pamphlet on the matter, pictured below, was sent out to athletes currently under contract with ...

According to TMZ, several Nike-endorsed NFL athletes have received letters warning them against customizing their football cleats.

It was then that Wilson’s coach at South Carolina, Dawn Staley, informed her that she would be a Nike signature athlete. She would have a collection and a signature sneaker.

Almost 57% of Nike's investment in Woods' (then) $181 million endorsement deal was made back from the sale of golf balls alone between 2000 and 2010, according to a 2013 university study examining ...