Netflix said on Wednesday 94 million subscribers use its advertising-supported tier, up from 70 million in November, as the ...

It looks like streaming service’s move to offer ad-supported plans is paying off; new research found almost half of ...

Amy Reinhard, Netflix’s president of advertising, said the streaming service has “the most engaged audience anywhere,” with ...

The streaming service has announced plans to use generative AI to link interactive ads with appropriate shows on its ...

More than 94 million Netflix members are on an ad-supported plan, the streaming giant revealed in its third-ever Upfront, ...

The streaming platform are exploring new advertising as more people sign up for the cheaper ad-supported package.

Netflix had last month said the ad-supported tier accounted for 55% of new sign-ups in countries where it is available. To attract more global users, Netflix rolled out enhanced language options ...