A couple of years ago, Warner Bros. Discovery (WBD) made a change that was fairly widely mocked at the time, stripping the ...

In what may be a first in the modern streaming wars, Max is returning to the name it had when it launched in 2020, HBO Max.

Comedy legend George Wendt has sadly passed away at the age of 76. Known to generations of fans as Norm from Cheers, Wendt's ...

The social team at HBO Max probably knew it would be made fun of for backpedaling on its name, so it joined in on the roast.

“I am completely bewildered by the HBO Max rebrand,” says Debbie Millman, a designer, brand consultant, and host of the ...

Warner Bros. Discovery is hitting rewind on Max’s branding, bringing back the HBO name it dropped from the streaming service two years ago. The company will rebrand its streaming platform as HBO Max ...

What you need to know Max is ditching the “Max” name and going back to HBO Max this summer—less than two years after switching it up.This will be the second time the service has changed its name in ...

Discovery ignited a wave of social media reactions Wednesday when it announced it was changing the name of its streaming ...

HBO host John Oliver is just as confounded as everyone else about Warner Bros. Discovery's decision to revert the name of Max ...

Marketing leaders weigh in on what brands can learn from HBO Max's rebrand rollout, from establishing conversation with ...

Tonight, John Oliver mocked Warner Bros. Discovery’s umpteenth renaming of HBO Max by comparing it to Trump's 'Gulf of ...

If you were as entertained by all the social media activity around the Max/HBO Max rebrand as we were, maybe the Warner Bros.