Toyota's final-stage strategy nearly went sideways, ... Ford had an excellent strategy at Daytona and we watched that play out. It didn’t work out for them in the end.

After axing beloved models, Ford shifts gears and plans fresh, affordable passenger cars to win back enthusiasts and rebuild ...

No single model better represented this shift in shopper behavior than Toyota's Prius. U.S. sales of the Prius doubled the year Katrina hit, from 54,000 to 108,000, before hitting their highest ...

Was Toyota right about electric vehicles (EVs) all along? Despite leading the hybrid revolution with the Prius, Toyota has ...

In contrast, Toyota’s brand-new 2022 Tundra tops Ford with an extra seven horsepower for a total of 437 generated by its 3.5-liter twin-turbo V6 hybrid and bests the F-150 in torque by 13 for a ...

Both Ford and Toyota are moving their product portfolios toward zero-emission vehicles, but follow different strategies. See which stock is a better buy.

With this strategy, Toyota is looking to compete with rival mass-market automakers like GM and Ford, who are also working on a wide variety of new EV models that will launch between now and 2030.

Toyota Motor Company, the ... Ford dropped optional V-6 engines several years ago in favor of turbocharged I-4s in their midsize sedans. Not mentioned in the story was how this strategy would ...

Toyota’s return on invested capital stands at 4.8%, well above Ford’s 1.77%. While neither figure is particularly strong in absolute terms, the gap suggests that Toyota is more effective at ...