NIKE and adidas dominate the athletic footwear market, but which brand is better-positioned for growth? We break down the ...

To do this, Adidas will shift its operating model ... materials also will be intensified, and product takeback programs will be rolled out at a large scale. “‘Own the Game’ is a growth and investment ...

Allbirds, known for its sustainable wool sneakers, already sells through Nordstrom, REI, Scheels, and Dick's, a departure from its initial strategy ... Adidas said it expected to "shift to ...

Adidas on Wednesday created a new product category for virtual gear in an effort to accelerate its “community-based, member-first, open metaverse strategy.” The new product category comes as ...

Nike: In times like these, strong brands get even stronger To cope with that, Adidas has had to shift resources towards digital both in terms of products and the customer experience. It is also using ...

Adidas and Puma, yet its name rarely fills the pages of The Drum. Armed with a new brand and product strategy, the apparel label is hoping to boost awareness and consideration. We asked the ...

Iconic sportswear and footwear giant Adidas said Tuesday that the price of all its products will rise in the U.S. due to President Donald Trump's tariffs. "Since we currently cannot produce almost ...