NIKE and adidas dominate the athletic footwear market, but which brand is better-positioned for growth? We break down the ...

Adrian Leek, senior vice president for global running for Adidas, told Marketing Week: “Running is a key growth area for the sports market but there hasn’t been any major innovation in it from a ...

To do this, Adidas will shift its operating model ... materials also will be intensified, and product takeback programs will be rolled out at a large scale. “‘Own the Game’ is a growth and investment ...

Allbirds, known for its sustainable wool sneakers, already sells through Nordstrom, REI, Scheels, and Dick's, a departure from its initial strategy ... Adidas said it expected to "shift to ...

Adidas on Wednesday created a new product category for virtual gear in an effort to accelerate its “community-based, member-first, open metaverse strategy.” The new product category comes as ...

Adidas and Puma, yet its name rarely fills the pages of The Drum. Armed with a new brand and product strategy, the apparel label is hoping to boost awareness and consideration. We asked the ...

Adidas has had to shift resources towards digital both in terms of products and the customer experience. It is also using its digital ecosystem to maintain brand awareness and awareness of product ...

adidas Originals is launching its first collection of NFT digital wearables. The 16-piece limited edition collection marks the launch of a new adidas Originals product category the brand is ...

Under Armour has surpassed Adidas to become the second biggest sportswear brand in the U.S. by sales, the Wall Street Journal reports. The Baltimore-based company has overtaken its German rival ...