According to On3's Nick Schultz, Eight athletes ranging from Arizona, California, Georgia, Ohio, Texas, and Washington have ...

In a bold move redefining the high school NIL landscape, Adidas signs LSU commit Tristen Keys. He joins a growing elite ...

Five-star recruit Tristen Keys made some NIL noise this week by inking a new deal with Adidas. The partnership, while ...

No. 1 ranked class of 2026 receiver prospect Tristen Keys signs NIL partnership with adidas. NIL deals come in many different forms, and the one the Michigan Wolverines star just inked is unlike ...

Keys is a five-star prospect and the top-ranked receiver in the 2026 class who is currently committed to LSU. He joins Chris ...

As the start of the Summer arrives one of the biggest recruiting periods of the year begins as official visits get underway.

In March, Keys announced his commitment to LSU. He chose the Tigers over offers from Alabama, Tennessee, Auburn, Miami and ...

Travis Hunter signed a significant endorsement deal with Adidas on December ... Cam Newton shares why $5.7M NIL-valued Travis Hunter snubbed Nike for Adidas despite his close ties with Coach ...

Adidas continues to build out its athlete roster. The company announced an impressive group of top high school basketball ...

With an On3 NIL Valuation of $536,000, Keys isn’t just a high school standout, he’s a brand in the making. And Adidas knows it. This deal marks a continued shift in the sports marketing world.